Membership Market Research
I conducted research for a Greater Atlanta Area organization evaluating a new membership model by analyzing the pricing structures of 54 entrepreneur-focused organizations, with membership costs ranging from free to $1,900. Using data visualization, I created visuals for membership tiers and timeframes across both local Atlanta organizations and online communities.
Hospice Market Research
Market research was conducted for a hospice provider serving 10 counties in the Greater Atlanta Area by building a comprehensive database of 136 hospice organizations and analyzing 32 distinct services offered across the region. This research identified service gaps and competitive opportunities, enabling the client to make data-driven decisions about future service expansion while also highlighting the limitations of AI-generated research compared to verified human-led data collection.
HR Market Research
Targeted market and competitor research using business and industry data to identify relevant organizations, distinguish direct competitors from related service providers, and identify potential partnership and referral opportunities. The research also identified businesses with limited or no online presence. The findings were analyzed and synthesized into a clear, two-page report that provided relevant market insights and actionable information to support business development and strategic decision-making.